Unit 2 Portfolio

School Prospectus

The front cover of my schools prospectus is clearly designed for the eyes of parents and not student, I think this because the cover is plain and simple, so it will bore a young audience quickly. The use of the single image of the class working on the front shows the parent that their child will be in a suitable learning environment. Also, the big word ‘Prospectus’ at the bottom of the page makes it easy for the parent to know what is going to be on the inside, the word is in a formal font, this is why I think the prospectus is designed for an older audience. The use of the schools motto “Success through learning” also makes me think that the prospectus is meant for an older audience such as parents looking to give their child the best education they can

                  The back cover shows a picture of a boy smiling; this shows the audience that their child will come out of the school happy and knowing they are in a safe environment. The back cover also gives all the details of the school such as the telephone number and the address of the school, I think this has been put at the back of the prospectus in case the parent/s have any queries about what the have seen inside the prospectus